Marketing coordinator

AT

iFocus Technologies Inc.

Languages
English

Education
College/CEGEP

Experience
1 year to less than 2 years

Work setting
Consulting firm
Advertising, marketing and public relations agency
Responsibilities

RESPONSIBILITIES

• Coordinate marketing campaigns and projects to ensure timely execution and alignment with organizational goals.
• Manage social media platforms, engaging with followers and crafting compelling content to enhance brand presence.
• Conduct market research to identify trends, competitors, and new opportunities for growth.
• Support the development of marketing materials such as brochures, presentations, and advertisements.
• Assist in organizing events and trade shows, including logistics, promotion, and post-event analysis.
• Collaborate with cross-functional teams to integrate marketing efforts with sales, product development, and customer service.
• Maintain databases and mailing lists, segmenting audiences for targeted communication.
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.
• Provide administrative support, including scheduling meetings, managing calendars, and handling correspondence.
• Stay informed about industry trends and best practices, continuously seeking opportunities for innovation and improvement