Digital Marketing Specialist

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Digital Marketing Specialist

Posted by: Chetah Tech

Job Description

Location - Brooks

 

Job Description: We are searching for a Digital Marketing Specialist to join our passionate team. As the Digital Marketing Specialist, you will play a crucial role in developing and implementing our digital strategies across various platforms to drive growth and enhance brand awareness.

 
 
Responsibilities: Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns.
Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Identify trends and insights and optimize spend and performance based on insights.
Brainstorm new and creative growth strategies through digital marketing.
Collaborate with internal teams to create landing pages and optimize the user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Instrument conversion points and optimize user funnels.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
 
 
Requirements: 1-2 Year's working experience in digital marketing, particularly within the industry.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
Experience in setting up and optimizing Google Adwords campaigns.
Strong analytical skills and data-driven thinking.
Up-to-date with the latest trends and best practices in online marketing and measurement.
 
 
 
Benefits: Competitive salary
Comprehensive benefits package
Professional development opportunities
Collaborative and supportive team environment

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